About

In Search for Simplicity, sustainability, ef-zin

 We are inspired by the simplicity of the Greek nature, the need for sustainability and ethically-sourced holistic foods for nutrition, healing and “ef-zin”.

Having a food science background we created a company that can reach for excellence in the above areas. My Land Brand was the beginning, bringing a superb extra virgin olive oil literally from our own land in Epidaurus Greece, a place where 

a Greek setting in an island

My Land

My Land Brand was the beginning, bringing a superb extra virgin olive oil literally from our own land in Epidaurus Greece, a place where holistic foods have their reference. Soon we expanded to include herbs, teas and honey.

Expansion with Sustainability in mind

Insightful Traders expands internationally by offering its products in more marketplaces following the e-commerce model (marketplaces and DTC).  

In 2022 we launched new products by paying more attention to our packaging and our environmental footprint.